Verdict Production Studio Music Production series by Rod Clemmons

When Do You Know You Need A Producer? Part 1

In the present landscape of pop music we have seen many transitions in the way this music is presented to the public. Internet technology in particular has made music of all kinds much more accessible to the consumer. Likewise this same technology has made it easier for the independent creators of music, singers, songwriters, bands, groups, to find and develop their own audiences without relying on or being at the mercy of a record label to expose and publicize their work.

While these are new and innovative times for independent artists to carve their own niche, as the artist it is still important to ask yourself some very good and basic questions as you prepare to record your music.

1. What songs do I choose to put on my cd?
2. Where or how will I get these songs recorded?
3. What instruments should be used for each song according to my music style?
4. What specifically is my music style?
5. Who will arrange the instrumental and vocal parts for each song?
6. What musicians and background vocalists should be used for each song?
7. Who will guide both background and lead vocalists and musicians during sessions so that everything is sung and played the way it should be?
8. Who will mix the songs?
9. Who will master the songs?
Asking yourself these and other questions like them will quickly help you determine whether or not you need a producer.

What exactly does a music producer do? When ever I am asked that question, and I have been asked that many times throughout my twenty years producing music, I give a quick response. A producer is to music what a director is to film. When you are watching a movie you are seeing the efforts of many people from the actors to set designers, makeup artists, screen writers, costume designers, music score writers, and so on. However, the way that you see all these elements in the movie is determined primarily by one person, the director. The movie is the director's vision of artistically how all those elements come together to tell the story. A music producer has the same responsibilities in a recording project.

When I produce a cd for an artist, I first help the artist choose the songs they want to record. Going song by song I ask for a rough version of each song and, after getting a sense of the artist's vision for each song, I determine what instruments need to be used to put the song across. I recently produced and co wrote a cd for my wife singer songwriter Leslie Clemmons, called Stop The World. After hearing her melody and lyrics of one of the songs, Interpret The Sky, I decided that the instruments that would best serve her emotional and artistic performance of the song would be drums, bass, acoustic guitars, electric distortion guitars, clean electric guitar, electric rhythm guitar, Mandolin, organ, and harmonica. Then I created the arrangements for these instruments, or in other words, what each instrument would play. Once the instruments were recorded, I gave the track to Leslie to live with until she was ready to record the lead vocal. After her lead vocal was done I created harmony vocals for the choruses, and I also asked her to double her lead vocal in the chorus to make her melody in the chorus stand out from the verse melody. After all those tracks were done, I mixed the song, taking all of these elements and balancing them together, and determining what effects should be used, such as reverbs, delays, etc. Once every song on the cd was done in the same way, I went to a mastering studio and worked with an engineer to give it the final touches so that it can be released to consumers, radio television, and other media. The producer handles all these responsibilities so that the artist can focus on what they do best performing the song.

Like myself there are many singers and singer/songwriters who are also very skilled musically and have a rigorously trained understanding of instrumentation (which refers to the choice of instruments used in a song), arranging (which refers to what the instruments play), and harmonic structure (which is important to the entire song, but particularly important to background vocal arrangements). On the other hand I'm sure that there are just as many singers and singer/songwriters who are excellent vocalists and write great melodies and lyrics and who may even play an instrument very well, but do not have the skill to artistically oversee an entire music production. These particular artists benefit greatly by using a producer to help put their projects together.

How do you choose a producer? One of the first things you want to do in selecting a producer is to find out if the producer has ever worked with your style of music. There are some producers who are limited to one or two styles of music, while others, depending on their musical training, are able to work with many music styles. Neither scenario is right or wrong, good or bad. As the artist preparing to spend hard earned dollars to hire a producer, you want to be able to listen to some of the producer's work to be sure that he or she can communicate your style of music.

You also want to get a sense of the producer's personality. While musical and technical expertise is of primary importance, it is also very important for producer and artist to get along. This can have a great impact on your project. The artist needs to feel musically protected, nurtured, and nourished by the producer. Mutual trust and consistent communication are also vital to the successful outcome of your project.
(copyright 2005)
Rod Clemmons
Music Producer
President
Verdict Entertainment
www.verdictentertainment.com








When Do You Know You Need A Producer? Part 2


In part 1 of this series, I explored several basic questions for artists or groups to ask themselves which will help determine their need for a producer. If after examining those questions the answer is yes, now is a good time to explore each question individually with the producer.



The first question was “What songs do I choose to put on my CD?” This I think is the fundamental question to ask because the answer shapes the whole project. There are several answers to this question based on some very specific circumstances that the artist or group may bring to the table. Circumstance 1: Let’s assume that the artist or group writes his or her own songs. They have perhaps thirty or more songs already written. In this scenario some good things to consider would be, 1. What am I trying to say in general with my CD? 2. What musical impression do I want to leave my audience with? 3. Which songs that I have written will best communicate this musical impression? 4. Which of these songs do I most speak with emotionally? 5. Which songs stick in my brain? If they stick in your brain chances are they will stick in the collective brain of your audience 6. What will the song order be based on a good variety of tempos from song to song? Together with the objective ear and mind of the producer, these issues can be resolved so that the artist or group can achieve their desired musical expression. A good producer will not take over the artist's expression and change it to fit the producer's own agenda. Rather, he or she will listen carefully to the performer to understand the main objective of the project, and then go about setting everything in motion to enable the performer achieve that objective. Circumstance 2: Let’s say the artists or groups are excellent performers, but they do not write their own songs. You will still need to ask some of the same questions. If the performers do not write their own material, it is important that these performers are rooted and very confident in their own specific style so that songs can be chosen according to that style. In this case the skill and expertise of a producer is even more necessary because the producer can be very beneficial in helping to find songs that enable the artist or group to speak with the music.


In both cases, once the songs are chosen for the CD, the artist or group can go about the business of performing and emoting the songs, and the producer can assume his or her responsibilities of developing arrangements and instrumentation for each song, recording sites, selecting necessary musicians and background vocalists, and being the overall musical guide for the entire project.


In the next article we will discuss how to select a producer, which is a critical decision involving mutual trust in musicality, performance, and the artistic direction of a project.


Rod Clemmons
Verdict Entertainment
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Other Artists I have produced:
www.sherosemusic.com
www.teetergray.com
www.cdbaby.com/myrick
www.childmusiconline.com
www.cjayphilip.com
www.cdbaby.com/jacquelinec

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